-
Creating a Google AdWords Campaign
$139.99In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success. -
Introduction to HTML and CSS Coding: Extended Styling Techniques using HTML and CSS
$99.00In this course you will learn how to use grouping elements, change the dimensions of a div block, and use the CSS box model to format your webpage. -
Negotiating for Results
$139.99In this course, you will learn about the different types of negotiation, characteristics of a successful negotiator, and building win-win solutions. You will also learn about the four phases of negotiation: preparation, exchanging information, bargaining, and closing. -
Business Writing That Works
$139.99This course will teach you the four C’s of writing: clear, concise, complete, and correct. You will also learn some of the fundamentals of good writing, including word agreement, active and passive voice, sentence construction, punctuation, and spelling. Finally, you will have a chance to apply these skills to real-life situations, such as writing e-mails, memos, and letters. -
Microsoft 365 Outlook Part 1: Managing Your Contacts
$99.00Create and update contacts, and view and organize contacts. -
Growth Hacking
$99.00In this one-day course, you will learn how to: identify the growth hacking mindset, recognize the differences between growth hacking and marketing, identify the customer need your business can fill, create and implement product placement and services to fit the need, learn and practice techniques of growth hacking, review and practice growth marketing strategies, identify the essentials of conversion and optimization, and create your own growth hacking plan. -
Writing for the Web
$99.00This course will teach you how to design and structure web writing, create eye-catching headlines, develop user-friendly websites, add audio and video to your writing, and leverage search engine optimization to get noticed. -
Knowledge Management
$99.00In this course, you will learn what knowledge is, what knowledge management is, how tacit and explicit knowledge are different, and the business benefits that knowledge management can bring. Then, you will learn about the knowledge management mix (which includes people, technology, and process) as well as a four step process for building your knowledge management framework. You will also learn about four knowledge management models: Bukowitz and Williams’ KM Process Framework, Gamble and Blackwell’s knowledge management matrix, Botha’s process model, and Nonaka and Takeuchi’s spiral model. Implementation aspects, such as knowledge management teams, post-mortem plans, KMBOKs, Chief Knowledge Officers, and pilot programs, are covered as well. -
Building a Brand on Social Media
$99.00In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.
