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Story Marketing for Small Businesses
$99.00This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action. -
Microsoft 365 PowerPoint Online: Working with SmartArt
$99.00In this course you will learn how to: Create, modify, and format SmartArt. -
Creating a Top-Notch Talent Management Program
$99.00In this course, you will learn about the various aspects of talent management, including performance management, succession planning, talent management programs, employee development strategies, and employee engagement plans. -
Knowledge Management
$99.00In this course, you will learn what knowledge is, what knowledge management is, how tacit and explicit knowledge are different, and the business benefits that knowledge management can bring. Then, you will learn about the knowledge management mix (which includes people, technology, and process) as well as a four step process for building your knowledge management framework. You will also learn about four knowledge management models: Bukowitz and Williams’ KM Process Framework, Gamble and Blackwell’s knowledge management matrix, Botha’s process model, and Nonaka and Takeuchi’s spiral model. Implementation aspects, such as knowledge management teams, post-mortem plans, KMBOKs, Chief Knowledge Officers, and pilot programs, are covered as well. -
Developing Your Training Program
$139.99You will start this course by considering what training is, when it is necessary, and what other options are out there. Then, you will learn the ICE method for identifying needs, a seven-step model for instructional design, and tips for building an engaging program. Next, you will walk through the steps of program design, including setting learning objectives, identifying evaluation strategies, choosing learning methodologies, finding content, creating energizers, using assessment tools, developing supporting materials, and testing the program. You will also receive tips on creating a proposal for a training program and building rapport with company sponsors. -
Promoting a Marketing Webinar
$99.00At the end of this course, you will be able to define the marketing objectives of your webinar, create an attendee avatar to connect with your target audience, create and use a lead magnet, develop a promotion strategy, explore the potential of a joint venture, and create a webinar marketing calendar. -
Building Better Teams
$139.99In this course, you will learn what forms teams can take. You’ll also evaluate your team player type, learn ways to build an effective team, and identify things that you can do to become a good team player. -
Body Language: Reading Body Language as a Sales Tool
$139.99In this course, you will learn how to interpret personal space, gestures, facial expressions, body movements, and posture. You’ll also learn how to send the right message with body language, dress, and personal interactions.
