This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

This course covers all the essential elements of corrective and preventive action, from identifying problems from customer complaints and internal audits and determining their significance through root cause analysis, to measuring the effectiveness of the action.

Learn how to clarify your message and how to present it, successfully communicate your message, and ensure your listeners hear what you want to get across to them with the Honing and Delivering Your Message course.

At the end of this workshop, you will be able to: Understand why integrity makes a powerful, lasting impact, Recognize and use the four ‘I’s of transformational leadership, Practice better self-leadership, Measure and develop your authenticity and transformational leadership, Develop charismatic behaviors and improve your skills of persuasion, and Learn how to transform others.