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Story Marketing for Small Businesses
$99.00This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action. -
Public Relations Boot Camp
$99.00In this course, you will learn how to determine the type of information required in a particular situation, ways to approach PR strategically, how to create compelling releases, and techniques for managing media relations. -
Unconscious Bias
$99.00This course covers the definition of unconscious bias, the importance of acknowledging and addressing unconscious bias in the workplace and personal settings, how to identify potential biases in personal and workplace settings, how to engage the Five Rs of reducing unconscious bias, and the development of plans and policies to reduce personal and workplace unconscious biases. -
Honing and Delivering Your Message
$99.00Learn how to clarify your message and how to present it, successfully communicate your message, and ensure your listeners hear what you want to get across to them with the Honing and Delivering Your Message course. -
Workplace Health and Safety: The Supervisor’s Role and Responsibilities
$99.00This course will help you learn about various aspects of a supervisor’s role in organizational health and safety, including: the employer’s responsibility to display due diligence; the three rights of workers; the responsibilities and roles of supervisors and workers; the role of the health and safety committee; the responsibilities of supervisors and workers in hazard identification, assessment and control, safety and health inspections, and accident reporting and investigation; the necessary health and safety training for employees; the importance of communicating health and safety information; and how to create an employee orientation checklist.
