At the end of this course, you will be able to understand what fostering innovation means , learn what an innovative workplace looks like, determine how you can help create an innovative workplace environment, understand your role in helping to foster innovation, know what happens in the workplace when you help foster innovation, and describe ways that innovation can help your company.

This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

Here you are going to learn just what an employee recognition program is all about. You’re going to consider who falls under the definition of an employee and then decide why you should provide recognition for them. You will also look at the types of recognition programs, how to lay the foundation for one, and then how to actually build, implement, and follow up on a program in your office.