Starting with an understanding of the history and the current state of cyberattacks in terms of quantity and cost to business this course has the participant explore the various forms of cybercrime so they know how to recognize and defend against them at a company and an individual level. Further it explores the role of information obtained on social media platforms in these attacks and allows so the participant to understand what they should and should not be putting on these platforms. This ends with participants creating their own Personal Cybersecurity Plan.

This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

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Here you are going to learn just what an employee recognition program is all about. You’re going to consider who falls under the definition of an employee and then decide why you should provide recognition for them. You will also look at the types of recognition programs, how to lay the foundation for one, and then how to actually build, implement, and follow up on a program in your office.