At the end of this course, you will be able to define the marketing objectives of your webinar, create an attendee avatar to connect with your target audience, create and use a lead magnet, develop a promotion strategy, explore the potential of a joint venture, and create a webinar marketing calendar.

This course will ensure that training personnel have the skills to develop eLearning courses. It starts by outlining the common elements of common instructional design models and summarizing the common elements of eLearning development. Then each element is explored and practiced to gain practical skills in eLearning development. This includes creating an organizational needs assessment; writing measurable learning objectives; determining assessment types; creating a rubric for an eLearning assignments; using Universal Design for Learning, supporting LGBTQ2+ learners, accessibility standards, and media standards; establishing eLearning activities; creating a storyboard; choosing an eLearning authoring tool and LMS; and evaluating at each level of Kirkpatrick’s Levels of Evaluation, including determining return on expectation for impact evaluation.

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