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Story Marketing for Small Businesses
$99.00This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action. -
Trade Shows: Getting the Most Out of Your Trade Show Experience
$99.00You are going to learn about people who attend trade shows and how to interact with them. You are also going to learn about the importance of pre-show promotion and then follow up afterwards. These topics will be explored in great depth as they get broken down into areas such as creating good opening lines and good conversations, targeted promotional giveaways, booth behavior, and prospecting activities. -
Building a Consulting Business
$99.00This course will guide you along your journey to starting your own consulting business. It will take a look at important components such as business plans and marketing plans while touching on networking and important documents you need to consider. -
Global Business Strategies
$99.00This course provides an overview of the various factors that a business must consider before going global. Students will also begin considering how they can expand their business to the global marketplace using a variety of planning techniques. We strongly recommend that participants complete our “Entrepreneurship 101” and “Basic Business Management” programs before taking this course. -
Basic Internet Marketing
$139.99In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more. -
Microsoft Sway: Getting Started with Sway
$99.00In this course, you will learn how to launch Sway, create a new Sway project, create and manage cards, and manage Sway projects. -
Building an Online Business
$99.00This course will lead you from your idea to your online business. It will take a look at important components such as business plans and marketing while touching upon payments, online marketplaces, and much more. With those topics covered you will have the skills to become an online entrepreneur.