This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

After you complete this course, you will be able to understand what it means to learn and become a life-long learner, know what a mindset for learning looks like and how to adopt one, set realistic goals, understand what your network is and why expanding it is important, know how to ask questions and why that is important, become accountable for your goals and take responsibility, and know how to accelerate your learning.