-
Story Marketing for Small Businesses
$99.00This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action. -
Training with Visual Storytelling
$99.00In this course, you will learn how to use storytelling to engage the hearts and minds of your audience. We’ll cover the essential elements of a successful story as well as a variety of storyboarding and graphic design tools. After you complete this course, you’ll be ready to create engaging, compelling training sessions that inspire your students. -
Coaching and Mentoring
$99.00In this course, you will learn how coaching and mentoring differ from each other. You will also learn the key aspects of each skill as well as supporting skills (such as goal setting, communication, feedback techniques, and adult learning principles). -
Conversational Leadership
$99.00In this course, you will learn about the fundamental elements of meaningful conversations, the four-I model of organizational conversation, the conversational leadership framework, and the World Café model. All of these tools will help you become a conversational leader and build stronger teams in your workplace. -
Overcoming Objections to Nail the Sale
$99.00In this course, you will learn how to overcome objections, identify buying signals, and close the sale. You will also learn supporting skills, like building credibility, being observant, and communicating well. -
Marketing for Small Businesses
$99.00This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business. -
Hiring for Success: Behavioral Interviewing Techniques
$99.00This course will take you through the hiring process from start to finish, including cost analysis, position profiles, finding candidates, screening resumes, testing candidates, interviewing (including different types of questions), evaluating responses, and reference checks. You will also learn about some of the problems commonly encountered in the hiring process and how to overcome them.
