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Marketing for Small Businesses
$99.00This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business. -
Branding: Creating and Managing Your Corporate Brand
$139.99This course will get you started on the road to creating a perfect brand. You’ll learn how to develop a visual identity from start to finish, the basics of graphic design, and how to keep your brand energized and alive. -
Accounting Skills for New Supervisors
$139.99In course, you will learn the basics of accounting, including financial terms, generally accepted accounting principles, the accounting cycle, key financial reports, financial analysis tools, and budgeting. -
Delegation: The Art Of Delegating Effectively
$139.99This course will teach you how delegation can make you more successful, ways that you can delegate, techniques for giving instructions, how to monitor delegation results, and how to give good feedback. You will also learn an eight-step delegation process that you can customize for any situation. -
The ABC’s Of Supervising Others:
$99.00This course will help you overcome many of the problems that you will encounter as a workplace leader. Topics include transitioning to a supervisory role, attitudes to cultivate, setting goals, personal productivity, communication skills, feedback techniques, conflict resolution, managing difficult conversations, and establishing credibility. -
Mastering The Interview
$139.99In this course, you will learn how to prepare for and participate in a job interview. We’ll share the types of questions to expect, as well as the questions that you should think about asking. You will also learn how to prepare for second interviews, testing, and shadowing, as well as how to follow up after an interview. -
Conducting Effective Performance Reviews
$99.00This in-depth course will cover the entire performance management process, various types of performance reviews, goal setting, feedback strategies, coaching tips, techniques for handling performance problems, and ways to maintain performance. -
Knowledge Management
$99.00In this course, you will learn what knowledge is, what knowledge management is, how tacit and explicit knowledge are different, and the business benefits that knowledge management can bring. Then, you will learn about the knowledge management mix (which includes people, technology, and process) as well as a four step process for building your knowledge management framework. You will also learn about four knowledge management models: Bukowitz and Williams’ KM Process Framework, Gamble and Blackwell’s knowledge management matrix, Botha’s process model, and Nonaka and Takeuchi’s spiral model. Implementation aspects, such as knowledge management teams, post-mortem plans, KMBOKs, Chief Knowledge Officers, and pilot programs, are covered as well. -
Corrective Action
$99.00This course covers all the essential elements of corrective and preventive action, from identifying problems from customer complaints and internal audits and determining their significance through root cause analysis, to measuring the effectiveness of the action. -
Advanced Project Management
$99.00In this course, you will focus on two areas of advanced project management. The first area is advanced project management techniques, such as communication plans and status meetings. The second area is general management skills, such as building a winning team and rewarding team members. -
Growth Hacking
$99.00In this one-day course, you will learn how to: identify the growth hacking mindset, recognize the differences between growth hacking and marketing, identify the customer need your business can fill, create and implement product placement and services to fit the need, learn and practice techniques of growth hacking, review and practice growth marketing strategies, identify the essentials of conversion and optimization, and create your own growth hacking plan. -
Story Marketing for Small Businesses
$99.00This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.
