This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

After you complete this course, you will be able to: Define and deal with bullying, abuse, harassment and discrimination, Identify and address unconscious bias, Identify power dynamics in the workplace, Be empowered as a bystander to take effective action, Understand and manage common emotions in the workplace, Understand mental health outcomes of prolonged or unaddressed disrespectful behavior, and Foster respect in your workplace.

This course will ensure that training personnel have the skills to develop eLearning courses. It starts by outlining the common elements of common instructional design models and summarizing the common elements of eLearning development. Then each element is explored and practiced to gain practical skills in eLearning development. This includes creating an organizational needs assessment; writing measurable learning objectives; determining assessment types; creating a rubric for an eLearning assignments; using Universal Design for Learning, supporting LGBTQ2+ learners, accessibility standards, and media standards; establishing eLearning activities; creating a storyboard; choosing an eLearning authoring tool and LMS; and evaluating at each level of Kirkpatrick’s Levels of Evaluation, including determining return on expectation for impact evaluation.

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