This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

Starting with an understanding of the history and the current state of cyberattacks in terms of quantity and cost to business this course has the participant explore the various forms of cybercrime so they know how to recognize and defend against them at a company and an individual level. Further it explores the role of information obtained on social media platforms in these attacks and allows so the participant to understand what they should and should not be putting on these platforms. This ends with participants creating their own Personal Cybersecurity Plan.

After completion of this course, you should be able to explain what a data privacy plan will include, know the important terminology and legislation regarding data privacy, map the flow of data in an organization visually, understand and write an information request procedure, develop an internal data handling procedure, understand and write a data security policy, understand and write a personal data protection policy, adapt your current client privacy policy, develop a data breach procedure, decide on training solutions for data privacy, know the other necessary pieces of the data privacy plan and help your organization write, implement, and review a data privacy plan.