This course demonstrates how various factors work together to ensure a company flourishes. Students will be guided through positioning and pricing, marketing, selling, negotiating, responding to RFQs, project management, team building, productivity, and strategic planning. Other courses that may be of interest to the student are Building Your Self Esteem and Assertiveness Skills, Business Leadership, Business Ethics in the Office, Creating a Positive Work Environment, and Getting Stuff Done - Personal Development Boot Camp.

Specific learning objectives include: how to write clearly, concisely, completely, and correctly; how to make sure words agree; how to recognize and use active voice; how to write proper sentences; how to use practical and inclusive language; how to use different punctuation marks; and, how to revise and proofread.

This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.