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Story Marketing for Small Businesses
$99.00This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action. -
Hiring for Success: Behavioral Interviewing Techniques
$99.00This course will take you through the hiring process from start to finish, including cost analysis, position profiles, finding candidates, screening resumes, testing candidates, interviewing (including different types of questions), evaluating responses, and reference checks. You will also learn about some of the problems commonly encountered in the hiring process and how to overcome them. -
Creativity In The Workplace
$99.00After you complete this course, you will be able to, define creativity, identify the characteristics of a creative person, develop your creativity, understand the importance of creativity in the workplace, identify the benefits of creativity in the workplace, examine creative corporate cultures, foster creativity in the workplace, and apply brainstorming techniques. -
Managing Pressure and Maintaining Balance
$139.99This course will teach you about the causes and costs of workplace pressure, the benefits of creating balance, and how to identify pressure points. You will also learn how to apply emotional intelligence, increase optimism and resilience, and develop strategies for getting ahead. -
Marketing with Social Media
$139.99In this course, you will learn how to develop a social media marketing plan as a part of an overall marketing strategy, determine who should be on your team, and choose how you will measure what is taking place. In addition, you will learn about blogging, explore some of the major social media sites (such as LinkedIn, Twitter, and Facebook), and look at how specialty sites and social media management tools can take your social media marketing to the next level. -
Becoming a Progressive Employer: Setting Trends Instead of Following Them
$99.00In this course, you will gain an understanding of what being progressive means, and then take time to truly examine this concept through activities and discussion. You will look at the process involved in going from the status quo to being progressive, along with how to develop or enhance a progressive mindset and innovative ideas. The last part of the course involves understanding the importance of a succession plan to a progressive organization. -
Building a Brand on Social Media
$99.00In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.
