This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

You will be presented with the concept that, just as in the real world we have certain rights, responsibilities, and standards of behavior as citizens, this is true in the digital world as well. This will be supported by looking at the similarities between the two worlds. Your understanding of what digital citizenship entails will be increased by examining its three principles, each of which is comprised of three elements. You will be counselled on how to practice good citizenship using each of the elements. The course finishes up with giving you exercises designed to reinforce the principles.

Customize the Outlook interface, and create and manage Quick Steps.

In this course you will learn how to format text, and add media to a Sway project.

Specific learning objectives include: how to write clearly, concisely, completely, and correctly; how to make sure words agree; how to recognize and use active voice; how to write proper sentences; how to use practical and inclusive language; how to use different punctuation marks; and, how to revise and proofread.