This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

This course covers the definition of unconscious bias, the importance of acknowledging and addressing unconscious bias in the workplace and personal settings, how to identify potential biases in personal and workplace settings, how to engage the Five Rs of reducing unconscious bias, and the development of plans and policies to reduce personal and workplace unconscious biases.

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