This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

Add cover pages and blank pages to a document Insert an index Insert a table of contents Insert ancillary tables, such as tables of figures and authorities Manage document outlines Create master and subdocuments

Use text functions Use logical functions Use lookup functions Use date functions Use financial functions