This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

Manage messages Do more with messages Manage files in a channel Use the wiki

Suppress information Set editing restrictions Add a digital signature to a document Restrict document access

Create an email message, check spelling and grammar, format message content, attach files and items to an email message, enhance an email message, and manage automatic message content.