After you complete this course you will be able to: define ‘fake news’, recognize the difference between ‘fake news’ and objective reporting, understand the impacts of ‘fake news’ on your organization, examine proactive strategies and how they work, learn reactive strategies and why they are essential, discover opportunities for promotion and growth within ‘fake news’ , and create your own ‘fake news’ action plan.

You are going to have a good grasp of the interview process when you are done of this course, from the perspective of a regular citizen or as a professional spokesperson. In addition to speaking to the media, you’re going to learn how to pass your message along via a press release or media package. Libel and slander will come under consideration as well as various types of media outlets and the concept of a professional relationship with the media versus a personal one.

In this course, you will gain an understanding of what being progressive means, and then take time to truly examine this concept through activities and discussion. You will look at the process involved in going from the status quo to being progressive, along with how to develop or enhance a progressive mindset and innovative ideas. The last part of the course involves understanding the importance of a succession plan to a progressive organization.