This course aims to define digital transformation, and provide an understanding of why it matters, as well as take a look at businesses that are successfully undertaking this change. It will also help you begin developing a digital strategy for your own company.

You are going to learn about people who attend trade shows and how to interact with them. You are also going to learn about the importance of pre-show promotion and then follow up afterwards. These topics will be explored in great depth as they get broken down into areas such as creating good opening lines and good conversations, targeted promotional giveaways, booth behavior, and prospecting activities.