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Marketing for Small Businesses
$99.00This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business. -
Advanced Project Management
$99.00In this course, you will focus on two areas of advanced project management. The first area is advanced project management techniques, such as communication plans and status meetings. The second area is general management skills, such as building a winning team and rewarding team members. -
Writing a Business Plan
$139.99In this course, you will learn the essential steps for creating a business plan, including creating a first draft; identifying the audience; gathering information; researching; describing product plans; and marketing, sales, and accounting terms. -
Building an Online Business
$99.00This course will lead you from your idea to your online business. It will take a look at important components such as business plans and marketing while touching upon payments, online marketplaces, and much more. With those topics covered you will have the skills to become an online entrepreneur. -
Delegation: The Art Of Delegating Effectively
$139.99This course will teach you how delegation can make you more successful, ways that you can delegate, techniques for giving instructions, how to monitor delegation results, and how to give good feedback. You will also learn an eight-step delegation process that you can customize for any situation. -
The Professional Supervisor
$139.99In this course, you will learn how to plan effectively, build a high-performing team, motivate employees, provide effective feedback, delegate, and manage conflict. You will also receive an introduction to several leadership theories, including John Adair’s action-centered leadership model, Paul Hersey and Ken Blanchard’s Situational Leadership II® model, and Velsoft’s signature leadership assessment. -
Orientation Handbook: Getting Employees Off to a Good Start
$139.99In this course, you will learn why orientation is so important. You will learn about the four components of employee commitment as well as the commitment curve. You will also learn how to develop successful orientation and training programs. -
Business Etiquette: Gaining That Extra Edge
$139.99In this course, you’ll learn all about business etiquette. First, you will learn tips for meeting new people, which includes a good handshake, knowing how to handle business cards, making small talk, remembering names, and crafting a good first impression. Then, you’ll learn how to dress for success, dine with confidence, and present yourself well on the phone and via e-mail. -
Introduction to HTML and CSS Coding: Styling Text with CSS
$99.00In this course you will learn how to change the font-family of a section of text, change the font size of a section of text, use additional CSS text properties, including font-style, font-weight, line-height, and text-align, and use the CSS font style shorthand. -
Building a Brand on Social Media
$99.00In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan. -
Story Marketing for Small Businesses
$99.00This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action. -
Knowledge Management
$99.00In this course, you will learn what knowledge is, what knowledge management is, how tacit and explicit knowledge are different, and the business benefits that knowledge management can bring. Then, you will learn about the knowledge management mix (which includes people, technology, and process) as well as a four step process for building your knowledge management framework. You will also learn about four knowledge management models: Bukowitz and Williams’ KM Process Framework, Gamble and Blackwell’s knowledge management matrix, Botha’s process model, and Nonaka and Takeuchi’s spiral model. Implementation aspects, such as knowledge management teams, post-mortem plans, KMBOKs, Chief Knowledge Officers, and pilot programs, are covered as well.
