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Marketing for Small Businesses
$99.00This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business. -
Basic Internet Marketing
$139.99In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more. -
Business Leadership: Becoming Management Material
$99.00The first part of this course will teach you about Peter Senge’s five learning disciplines: personal mastery, mental models, shared vision, team learning, and systems thinking. You will also learn about Paul Hersey and Ken Blanchard’s Situational Leadership II® model, servant leadership, and the five practices in James Kouzes and Barry Posner's “The Leadership Challenge.” In addition to these leadership models, basic skills (such as building trust, managing change, personal productivity, resolving conflict, solving problems, and leading meetings) will also be covered. -
Knowledge Management
$99.00In this course, you will learn what knowledge is, what knowledge management is, how tacit and explicit knowledge are different, and the business benefits that knowledge management can bring. Then, you will learn about the knowledge management mix (which includes people, technology, and process) as well as a four step process for building your knowledge management framework. You will also learn about four knowledge management models: Bukowitz and Williams’ KM Process Framework, Gamble and Blackwell’s knowledge management matrix, Botha’s process model, and Nonaka and Takeuchi’s spiral model. Implementation aspects, such as knowledge management teams, post-mortem plans, KMBOKs, Chief Knowledge Officers, and pilot programs, are covered as well. -
Microsoft 365 Excel: Part 3: Data Analysis and Presentation
$99.00Use the Quick Analysis tool Add sparklines Perform What-If analysis Load and use the Analysis ToolPak -
Change Management: Change and How to Deal With It
$139.99Some people enjoy the opportunities and excitement that change brings. Others, however, have a harder time adapting. To complicate matters, our feelings often depend on the situation. This course will teach you how to manage change in a positive way. -
Workplace Ergonomics: Injury Prevention Through Ergonomics
$139.99In this course, you will learn how to identify, assess, and resolve ergonomic issues. You will also learn about basic ergonomic principles for sitting, standing, lifting, transporting items, and using tools. Ergonomic environments and workstations will also be covered. -
Writing a Business Plan
$139.99In this course, you will learn the essential steps for creating a business plan, including creating a first draft; identifying the audience; gathering information; researching; describing product plans; and marketing, sales, and accounting terms.
