Learn how to clarify your message and how to present it, successfully communicate your message, and ensure your listeners hear what you want to get across to them with the Honing and Delivering Your Message course.

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This is an opportunity to review and enhance your proficiency in listening, speaking, reading and writing. You will find that being aware of cultural and workplace influences will help keep them from creating barriers to communication. Practical information on selecting the right words, and combining them effectively to get your message across, will improve your verbal and written communication. Specific advice on email, videoconferencing, proposals, and selling your ideas will further improve your communication skills.

This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

Starting with an understanding of the history and the current state of cyberattacks in terms of quantity and cost to business this course has the participant explore the various forms of cybercrime so they know how to recognize and defend against them at a company and an individual level. Further it explores the role of information obtained on social media platforms in these attacks and allows so the participant to understand what they should and should not be putting on these platforms. This ends with participants creating their own Personal Cybersecurity Plan.

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