This course aims to define digital transformation, and provide an understanding of why it matters, as well as take a look at businesses that are successfully undertaking this change. It will also help you begin developing a digital strategy for your own company.

In this one-day course, you will learn: about internal communication methods, about privacy training, and promoting a good privacy culture,about the elements of a good customer privacy policy, how to write and design a cookie banner disclaimer for your website, and how to design a privacy-compliant web form.

This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

After you complete this course, you will be able to: Define and deal with bullying, abuse, harassment and discrimination, Identify and address unconscious bias, Identify power dynamics in the workplace, Be empowered as a bystander to take effective action, Understand and manage common emotions in the workplace, Understand mental health outcomes of prolonged or unaddressed disrespectful behavior, and Foster respect in your workplace.

In this one-day course, you will learn how to: identify the growth hacking mindset, recognize the differences between growth hacking and marketing, identify the customer need your business can fill, create and implement product placement and services to fit the need, learn and practice techniques of growth hacking, review and practice growth marketing strategies, identify the essentials of conversion and optimization, and create your own growth hacking plan.