This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

Teamwork is essential in any organization, and strongly influences whether a venture succeeds or fails. Participants will learn what characteristics are common to team players, how to demonstrate to others that you are a good team player, types of teams and which ones are vital to every workplace, reasons teams fail, and strategies to ensure success. Other courses that may be of interest are Creating a Positive Work Environment, Making Your Business Better, Problem Solving and Decision Making, Team Building- Developing High Performance Teams, and Communication Strategies.

In this one-day course, you will learn how to: identify the growth hacking mindset, recognize the differences between growth hacking and marketing, identify the customer need your business can fill, create and implement product placement and services to fit the need, learn and practice techniques of growth hacking, review and practice growth marketing strategies, identify the essentials of conversion and optimization, and create your own growth hacking plan.