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Marketing for Small Businesses
$99.00This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business. -
Creating a Google AdWords Campaign
$139.99In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success. -
Giving Effective Feedback
$99.00In this course, you will learn about the essential elements of feedback, important communication techniques, and a framework for informal and formal feedback. You’ll also learn some tips for receiving feedback. -
Becoming a Better Learner
$99.00After you complete this course, you will be able to understand what it means to learn and become a life-long learner, know what a mindset for learning looks like and how to adopt one, set realistic goals, understand what your network is and why expanding it is important, know how to ask questions and why that is important, become accountable for your goals and take responsibility, and know how to accelerate your learning. -
Delegation: The Art Of Delegating Effectively
$139.99This course will teach you how delegation can make you more successful, ways that you can delegate, techniques for giving instructions, how to monitor delegation results, and how to give good feedback. You will also learn an eight-step delegation process that you can customize for any situation. -
Project Management: All You Need to Know
$99.00Upon completion of this course you will have developed valuable new skills that will allow you to competently manage a project. You will come away from this course knowing about project management basics and how to being project planning. You will learn about the project life cycle and project planning documents. You’ll learn about communications and how to deal changes and project tracking and also how to conduct status meetings. The course wraps up with a look at closing your project. -
Story Marketing for Small Businesses
$99.00This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action. -
Managing the Virtual Workplace
$99.00This course will teach managers and supervisors how to prepare employees for the virtual workplace, create telework programs, build virtual teams, leverage technology, and overcome cultural barriers. -
Managing Difficult Conversations
$139.99This course will give you an eight-step process for a difficult conversation, as well as some things to consider when deciding to have the conversation (such as your desired outcome, the time and place, and how to stay safe). You’ll also learn how to speak persuasively, ask good questions, and listen actively. -
Meeting Management: The Art of Making Meetings Work
$139.99In this course, you will learn how to prepare for meetings, develop agendas, lead a meeting, differentiate between process and content, use facilitation skills in a meeting, and manage difficult participants.
