This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

In this course, you are going to learn about cannabis, its effects on the individual, and the potential impact in the workplace. You will consider medical cannabis, the rights and obligations of employees and employers, and the intervention process as you deal proactively by having a comprehensive drug and alcohol policy.

Format text and cells Align cell contents Use Find & Select tools Use Spell Checking

Insert and modify graphical objects Layer and group graphical objects Incorporate SmartArt into your workbooks