This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

This course covers all the essential elements of corrective and preventive action, from identifying problems from customer complaints and internal audits and determining their significance through root cause analysis, to measuring the effectiveness of the action.